Business + Transformer

Branding Stories

Expressing the Art and Soul of Your Business

I work with creative entreprenours to more fully express their vision and bring it to life through their brand and employee culture.


  • Creative Direction
  • Editorial Art Direction
  • Photography
  • Training
    • Coaching for Executives and Managers
    • Training and Workshops for Employees

Let’s talk about how I can help. Contact me.

Based in Chicago and Everywhere.

Click to view my Speaking Engagements Workshops.

Revitalize your Energy + Empower your Staff + Create Excitement + Buzz


Fredda is a true expert in her craft. I hired Fredda to work one on one with my management team and conduct various trainings for our staff in the areas of client care, energy of style, business building and professional growth.

–Kate Leydon, Founder/ President Ruby Room & The Style of Wellness

Her ability to take something we were struggling to articulate and turn it into reality was remarkable. If you don't know what you want but you'll know it when you see it, she is the one you want to hire. And she keeps things positive and actually fun!

–Ian Grossman, Senior Vice President Topco Associates LLC

When I left the Philadelphia Inquirer to freelance after 30 years there as a writer and editor, I had no idea how big a jump this was. I needed a business identity, a brand and an approach to attracting business.

Fredda helped me immeasurably with all three, including the direction of a new website that has drawn numerous compliments and clients.

–Paul Jablow, Writer/ Editor Writing What You Wish You'd Said

Fredda constantly pushed me to articulate the real nature of my business and the products and services I would offer to a specific target market. It would have taken me years to develop this clarity on my own.

Now, for the first time, I have a business identity that is aligned with my personal identity and that off my offerings. I stand out in the market because I have a clear vision.

–Crystal Wilson, Principal PlaceVision



Based in Chicago and Everywhere. | | 773.672.2772 | Copyright © Fredda 2015 - All Rights Reserved